There have been two strong trends in evidence recently.
Premiumisation
There are clear signs that the premium end of the chocolate market is recovering strongly and we are seeing lots of new and imminent product launches as well as growing interest in quality and differentiation.
Callebaut have recently launched “Focus for Growth”, their new strategic plan and Hein Schumacher, their new CEO, has stated that they are prioritising the Gourmet division, with an emphasis on Specialities and premium offerings.
As part of their “Masters of Taste” evolution, they have refined their portfolio to make it simpler to navigate chocolates, decorations and cocoa powders. Their new Taste Wheel lets you explore Callebaut’s entire range through intuitive flavour families.
As a Callebaut Premium Partner, we are proud to stock the widest selection of Callebaut products in the UK, all available through our dedicated Callebaut webshop.
We also continue to see some exciting and innovative new products from Valrhona, from the Matcha-infused chocolate to super-premium gianduja and raspberry croissant sticks.
We also continue to see some exciting and innovative new products from Valrhona, from the Matcha-infused chocolate to super-premium gianduja and raspberry croissant sticks.
Cocoa-Free Chocolate & Compounds
At the value end of the market, there has been a growing focus on cocoa-free chocolate in particular as a way to mitigate the risks of future supply disruption and price volatility in the cocoa markets due to the increasing risks to supply.
From Mondelez and Nestle, to Callebaut and Cargill, there has been growing experimentation with cocoa-free products as a substitute for chocolate in certain applications where there is no discernible difference in taste, mouthfeel or appearance.
At Keylink, we have been very excited to partner with Win-Win, inventors of the UK’s first cocoa-free chocolate alternative. If you are looking for price stability along with strong ethical and sustainability credentials, we would be very happy to discuss how Win-Win might benefit your business.
In Other News
Some of our other recent product launches include British-made Favorich milk chocolate 30%, exciting new décor items for bakery and chocolate - including sparkling dark chocolate Crispearls - chopped and whole dates… and a pleasingly quirky croissant-shaped chocolate mould!